Wayvo eGift Cards Privacy Policy
Wayvo Privacy Policy
Version: October 2026
About this policy
Wayvo Ltd (Wayvo, we, us or our), provides an Online Platform that enables the purchase, redemption, management and storage of a variety of non-reloadable digital gift cards and codes, and associated services (the Services).
This Policy governs how Wayvo deals with your Personal Information collected in connection with the Services. It also applies to Personal Information collected by Wayvo in connection with its website, social media accounts, applications, software and other technological means (the Online Platforms), and in connection with any direct communication between you and Wayvo.
Wayvo uses UK-based third parties, in addition to its own resources, to provide these Services.
Scope of this Privacy Policy
We understand that when you access our Services, the privacy and confidentiality of your Personal Information is important to you. That is why we fully respect your right to privacy and are committed to protecting the personal and financial details you provide to us in line with this Privacy Policy. This Privacy Policy applies to our Services and to all individuals who use our Services or whose Personal Information is processed by Wayvo.
We are committed to protecting the privacy of everyone who uses our Online Platforms and/or our Services. We want you to understand what Personal Information we collect and store, why we do so, how we receive or obtain that information, and the rights you have in respect of your Personal Information in our possession. We are also committed to complying with applicable privacy laws, including (without limitation):
- the General Data Protection Regulation (EU) 2016/679 (GDPR);
- any laws or regulations ratifying, implementing, adopting, supplementing or replacing the GDPR, including in the UK the Data Protection Act 2018 and, to the extent in force, the UK GDPR as defined in The Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019; and
- any laws and regulations implementing or made pursuant to EU Directive 2002/58/EC (as amended by 2009/136/EC), including in the UK the Privacy and Electronic Communications (EC Directive) Regulations 2003,
together, the Privacy Laws.
The information we collect
We may collect Personal Information that allows us to identify who an individual is, and we may share that Personal Information as described in this Policy. The types of information we may collect include:
- Personal Information: personal details such as an individual’s name, location, date of birth and nationality, allowing us to identify who the individual is.
- Contact Information: details such as an individual’s email address, Internet Protocol (IP) address, unique device identifiers, mobile number, device model and name, operating system, browser type, third-party user names, residential, business and postal address, and other information that allows us to contact the individual.
- Financial Information: details such as any bank or credit card information used to transact with us, and other information that allows us to transact with the individual and/or provide them with our Services.
Why we collect Personal Information
We collect Personal Information so that we can:
- enable you to use our Online Platforms;
- provide our Services;
- communicate with you, including about our Services and offers which might interest you;
- provide information or advice;
- process payments by or to you in connection with our Services;
- create accounts, tax invoices or receipts;
- provide your Personal Information to third parties so that they can supply the Services to you;
- consider and respond to complaints made by you; and
- communicate with you about research opportunities relating to our products and Services.
We may disclose additional purposes for collection of your Personal Information in collection statements at the point of collection.
How information is collected
Information is collected in association with your use of the Services, an enquiry about Wayvo, or generally dealing with us directly or via our Online Platforms. If you are a Gift Card recipient, we may also collect your information from the person who purchased the Gift Card.
When Personal Information is used and disclosed
We will not use Personal Information for any purpose other than the purpose for which it was collected, except with the individual’s permission or as otherwise outlined in this Privacy Policy.
Our use of Personal Information may include, but is not limited to:
- processing and completing transactions relating to the Online Platform, in which case we will disclose your Personal Information to the Retailer(s) that you (or the Gift Card recipient) select;
- requesting feedback about your use of the Online Platform, its products or other companies, and sharing other news and promotions we think will interest you;
- responding to your emails, questions, comments, requests and complaints so as to provide customer service;
- monitoring and analysing Online Platform usage and trends;
- performing analytics and increasing the Online Platform’s functionality, market profile and user-friendliness;
- investigating and preventing fraudulent transactions and other illegal activities;
- sending notifications about important changes to the Online Platform;
- using it for the purpose for which the information was collected; and
- sending you confirmations, updates, security alerts, additional information about our products and services and support, and otherwise assisting with your use of the Online Platform.
We will retain Personal Information for the period necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Sharing your information
Except where otherwise stated in this Policy, we will not sell or otherwise provide or share an individual’s Personal Information with unrelated third parties unless:
- you consent to the sharing of your Personal Information; and/or
- it is in connection with, or during negotiations of, any merger, sale, financing or acquisition of Wayvo assets, in which case this information may be disclosed or transferred as one of Wayvo’s business assets.
When we must disclose information
There are some circumstances in which we must disclose an individual’s information:
- where we reasonably believe that an individual may be engaged in fraudulent, deceptive or unlawful activity that a governmental authority should be made aware of;
- to enforce or apply this Privacy Policy, or our terms, conditions, policies and/or agreements;
- as required by any law; and/or
- in order to sell our business, in which case we may need to transfer Personal Information to a new owner.
Sensitive information
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to collect your sensitive information only where it is reasonably necessary for our functions or activities, and either you have consented or we are required or authorised under law to do so.
Opting in or out
By clicking “I Agree” or any other button indicating your acceptance of this Privacy Policy, you expressly consent to the collection and use of your Personal Information in accordance with it.
An individual may choose not to have us collect their Personal Information (for example, by unsubscribing from marketing emails they receive). This may prevent us from offering them some or all of our Services, and may terminate their access to some or all of the Services they access with or through us.
If an individual believes they have received information from us that they opted out of receiving, they should contact us at hello@wayvo.co.uk.
Anonymised information
We may use your Personal Information in anonymised form to assist us in running our business. We may also provide anonymised information in aggregated form to third parties, including by way of sale.
When your Personal Information is included in anonymised, aggregated data, it is not possible to identify you or anything about you from that data.
Cookies
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms and/or Services. This allows us to recognise your browser and track the web pages you have visited. Some of these cookies also help improve your user experience on our websites, assist with navigation and your ability to provide feedback, and support our promotional and marketing efforts. You can switch off cookies by adjusting the settings on your web browser.
The safety and security of Personal Information
- We may hold your Personal Information in either electronic or hard copy form.
- If you provide information to us electronically, we retain it in our computer systems and databases. If you provide information to us in hard copy (paper), it is retained in our files and a copy is made to our electronic files.
- We use industry standard security measures to safeguard and protect your information.
- We may disclose your Personal Information to third parties and service providers in order to fulfil your service.
- We are not responsible for the privacy or security practices of any third party, including Retailers and third parties to whom we are permitted to disclose an individual’s Personal Information in accordance with this Policy or any applicable laws. The collection and use of an individual’s information by such third parties may be subject to separate privacy and security policies.
- If an individual suspects any misuse or loss of, or unauthorised access to, their Personal Information, they should let us know immediately.
- Where we become aware of any breach of our security systems that breaches, or is likely to result in a breach of, your rights or freedoms with respect to your Personal Information, we will notify you and any supervisory authority as required.
- We are not liable for any loss, damage or claim arising out of another person’s use of the Personal Information where we were authorised to provide that person with the Personal Information.
How to access and update your information
If you would like us to update or amend your Personal Information, please contact us at hello@wayvo.co.uk and we will make the requested amendments.
We may ask you to verify your identity to ensure that the Personal Information we hold is not improperly accessed.
The right to be forgotten: deleting your account or personal data
You have the right to delete your account or request the deletion of your Personal Data, subject to certain exceptions. Wayvo gives you the ability to permanently delete your account or Personal Data at any time.
You may notify us of your wish to delete your Personal Data or your account by emailing hello@wayvo.co.uk. All requests must be in writing.
What happens when I delete my account or personal data?
When your account and/or Personal Data is deleted, the deletion is permanent and the information cannot be restored or reactivated. This means that:
- if you want to continue to use your Gift Cards, you must print them before you delete your account; and
- we may not be able to assist you if you require customer service, including if you lose your Gift Card or experience issues with your Gift Card.
How long will it take?
When we receive a request to delete your account or Personal Data, we will delete (and direct our third-party service providers to delete) your account and Personal Data, unless we are required to retain that information for regulatory or compliance purposes. Some Personal Data may be retained by Wayvo or our third-party service providers after an account deletion request in order to:
- maintain a record that an account deletion request was made and actioned;
- comply with applicable laws and legal obligations, including anti-money laundering and counter-terrorism financing laws;
- comply with internal security, fraud and anti-money laundering policies;
- detect security incidents, or protect against malicious, deceptive, fraudulent or illegal activities;
- cooperate with investigations or directions from law enforcement or regulators; or
- make other internal and lawful uses of that information that are compatible with the context in which you provided it.
While most account or Personal Data deletion requests will be actioned within ten days, it may take up to 35 days for all Personal Data to be deleted.
Links
Links from our Online Platforms or via our Services to third-party services that we do not operate or control are provided for your convenience. We are not responsible for the privacy or security practices of services that are not covered by this Privacy Policy. Third-party services should have their own privacy and security policies, which we encourage you to read before supplying any Personal Information to them.
Direct marketing
We and/or our carefully selected third-party business providers may contact you with direct marketing communications and information about the Services, or other products and services offered by us, by telephone, email, SMS or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the communication, or by contacting us at hello@wayvo.co.uk. You can unsubscribe from emails by clicking the unsubscribe link in the footer of any email you receive from us.
Complaints and disputes
If an individual needs to contact us, or has a complaint about our handling of their Personal Information, they should address their communication in writing to:
Wayvo Privacy Officer5a Pleshey Road
London N7 0RA, UK
Wayvo Ltd, company number 14124002.
Or email hello@wayvo.co.uk.
If we have a dispute regarding an individual’s Personal Information, we must both first attempt to resolve the issue directly between us.
If we become aware of any unauthorised access to an individual’s Personal Information, we will inform them and any supervisory authority as required, at the earliest practical opportunity once we have established what was accessed and how it was accessed.
GDPR
If you are accessing our Online Platforms or receiving our Services from within the European Union or the United Kingdom, Wayvo is required to comply with the GDPR in respect of your Personal Information.
Any reference to Personal Information in this Privacy Policy is also a reference to Personal Data (as defined under the GDPR).
Wayvo takes the security and privacy of your Personal Information seriously. We have prepared this Privacy Policy and taken measures to collect, process and hold all Personal Information in compliance with the Privacy Laws and GDPR, regardless of the user. Therefore, no additional terms for GDPR users are required.
Additions to this policy
If we decide to change this Privacy Policy, we will post the changes on our website. Please refer back to this Privacy Policy to review any amendments.
Children
Children under the age of 13 are not permitted to use the Services.
